Okay, first up, before I forget: did everyone have a nice holiday? See all the relatives? Get rested up to start another year (which, for some of us, seems to be an artificial distinction because the day after is/was the same as the day before)?
Good. Now, roll up those sleeves and let’s talk turkey.
I’m unsure how this came to my attention, although I believe it was Twitter, but this past week, a friend–my publisher, in fact–posted the cover of an upcoming YA. NBD, so far; people are throwing up covers for new releases all the time.
Except . . . the reason this particular book snagged my friend’s attention wasn’t for the content but the look.
Freaky, right? And notice who’s putting the book out there: Amazon Children’s Publishing. Which means that whoever designed the cover for the book had a lot of covers to look to and choose from for inspiration.
If you think this made more than a few fans unhappy or weirded out or mystified . . . you’d be right. Some wondered what I could actually do about this–the quick and dirty answer is a whole lot of nothing because there’s nothing to be done–and that made me feel good, to tell you the truth. It’s not often that fans get irate on your behalf.
Yet if you think this is some kind of violation of cover copyright . . . you’d be wrong. Because we all know copyright law as it pertains to using images, correct? If you need a quick refresher, try this article and this one. Right off the bat, I can tell you that this is not a violation of copyright in the slightest. Granted, I don’t own the copyright for my book covers; my publisher does (or the artist hired by my publisher). If this constituted a copyright violation, then so would every book cover featuring, say, a silhouetted figure running across a landscape (I’ll bet I saw two or three YAs with that cover last year) or a shot of a forest or a cityscape or girl/guy in profile . . . You get my drift.
If the cover on the left does anything at all–under copyright law, that is–then it comes closest to paying “homage” (and I use that loosely), and then just barely. Really, all that’s been “copied” is the positioning of the title. Is it close enough to provoke a second glance? Sure. Is it a violation of copyright? No.
But here’s an intriguing question–to me, at least: what, exactly, is the cover on the left supposed to convey? We judge books by their covers all the time. In an earlier post, I talked about the reason the ASHES series changed; even though I adored the original hardcover, the book itself didn’t pop off the shelf. It tended to get lost. So the cover had to change because the whole point of the cover is to induce you to pick up the book and start paging through.
To my eyes, the new ASHES look–and more specifically, SHADOWS–evokes menace and ambiguity. You’re supposed to wonder: who’s running, and from what? Who are those people in the background? Are they even people? Are they something else? Shadows, at night and in the woods, are slate and purple and silver and blue, and of course, the thematic motif of smoke references the post-apocalyptic. It’s a lovely cover, and suggests precisely what you might find inside.
SKETCHY’s cover is . . . well . . . interesting. What does sketchy mean, anyway? Here’s what Wiktionary has to say about the word as it pertains to a person:
- (slang, of a person) Suspected of taking part in illicit or dishonorable dealings.
- Because he is so sketchy, I always think that he is up to something.
- (slang, of a person) Disturbing or unnerving, often in such a way that others may suspect them of intending physical or sexual harm or harassment.
- Jack is so sketchy, I think he’s stalking me.
With that in mind, let’s look at the cover again. There’s a girl there, right? Lying on what looks like a bed? Covered with a sheet (so you know she’s probably naked)? Only the image is partially obscured by the title itself; you really have to work to see this girl–which is precisely what I think this cover wants you to do. It wants you to want to see her and, by extension, figure her out. All that plays into the slightly dangerous, slightly come-hither, slightly illicit and sketchy story this cover promises.
So does the cover do its job? Yes, it does. If–and this is a big if–the person responsible for the cover took SHADOWS as a jumping-off point, then he or she might have wanted to capture some of that cover’s disturbing and unnerving elements. In that way, SHADOWS served to inspire. Of all the cover designs out there, that graphic artist chose SHADOWS to get his/her point across. In the end, what I take away from this is the truth of that old saw: imitation is the sincerest form of flattery. I don’t think there’s any way that anyone will get the two books confused.
Besides . . . we all know which book came first.
You made a great point about how the cover for Sketchy does evoke what the book might be trying to convey.
And as the author I can imagine that it does flatter. I mean, your book has an amazing cover, it does pop off the shelves, it does add an air of mystery. If someone wants to do something similar that just enhances the point that your cover is amazing.
And the covers don’t look identical. But it is definitely close enough to fool the eye of someone who knows the Shadows cover, someone will definitely take a second look because of that. Which is certainly great for sales of this new book. But it could also help sales for Shadows. If someone sees Sketchy they’ll be reminded of Shadows and if they haven’t purchased it, they just might!
But I’m so curious if the cover designer/artists feel that same sense of flattery or if they feel as if their creation was too closely mimicked? They came up with this particular placement, this idea to add that element of mystery, danger, the idea of having it be eye-catching in just the way it did.
While not a copyright issue, or infringement issue, I just wonder if the effort the designer put in to make each element, each nuance of their design meaningful, to have someone simply get an easy “That works I’m using that idea!” seems flattering or more of the “Oh man where’s your originality! That was my idea first!” kind of response.
Either way, both covers make a great visual statement, but the mystery of the running man on Shadows, and the title itself, and the author are what would make me gravitate toward SHADOWS and not Sketchy. And while it would make me take a second look if I were to see it on Amazon, it isn’t close enough to make me accidentally purchase the wrong book. I suppose in the end that’s what counts!
All very good points, Rachel, and I can definitely see the vice-versa effect. But . . . let’s hope everyone is *really* out to purchase SHADOWS 😉